Florida has a very clear vision of the future and a strategic plan to meet future goals and challenges. In Florida, it is a continuous improvement and grassroots process to develop strategies for continued economic growth and global competitiveness. Florida is known for public-private collaboration. Business, economic development and government leaders are committed to working together in partnership to turn Florida's vision into reality.

In Florida, we have rewritten the rulebook for economic development and understand that the global business community has important considerations beyond yesterday's bottom line. The knowledge-driven companies that will dominate in the 21st century look at the big picture, over the long haul. They've raised the prominence of a number of issues related to quality of life, integration of world markets, social considerations and the attitudes of both government and the general public toward businesses. They've raised the bar for a supportive business climate that is always on the leading edge.

Florida is our product. And like corporate brand managers, we must constantly monitor and assess customer needs, pricing, product improvement and value comparisons in order to maintain and increase our competitiveness. In Florida, we understand what it takes to remain on the cutting edge.

That's why we have developed collaborative partnerships with business, economic development organizations and government leaders to shape Florida's future. That's who we are, a private-public collaboration whose major goal is to maintain and increase Florida's competitive position.